Small business websites are the virtual representation of a company whether it exists offline or online. This is where a good web design comes in. Also, a professional website design is imperative if you want to stand out from your competition. Here are top 7 rules for small business website to make sure your website bring results.
Make website design consistent
Ensure that website layout, colors, fonts, header section, logo position, buttons and other design components are consistence across of all website pages. It’s critical for a branding reason and more importantly for a user to know that he is still on the same site.
Have a simple and clear navigation
Make sure that your website navigation is simple and very easy to follow, so that even a young child will know how to use it. Have your site structure designed in a way so your website visitors know which part of the site they are in at that moment. If your visitors don’t know how to navigate, they will leave your site.
If you have a lot of content, create a sitemap. Not only does it make relevant content easily accessible but it also lets the SEO provide ample coverage to your site.
Easy to read content
When it comes to websites, getting information in an easy to read form is the key. Make sure the font size of your text is big enough to read, typically starting from 15px and up. Also, keep an eye on a font color and use as some white space to eliminate clutter.
Choosing the right website colors are critical to your website’s success. If you are a business or corporation, select colors which match your brand.
Also, colors can represent different meanings. For example, blue represents trust, black – power and elegance, red – energy or passion. So, if you have a lawyer website design, you may select blue or black. For a restaurant website design it could be red. For more information about colors visit, https://coolors.co/
Make your website fast
Most of the internet users will leave a website if it doesn’t load fast enough. It’s an important part of usability and also impacts a website search engine ranking. So, ensure that your site loads fast (under 2 seconds or less) if you do not want to lose visitors.
To check your website page speed visit google page speed at https://developers.google.com/speed/pagespeed/insights/
Make your site mobile friendly
According to Statcounter, mobile and tablets exceeded the desktop usage in 2016. Therefore, your website must be displayed correctly when user access it via various devices such as smart phones, tablets or desktop.
In addition, Google has started to penalize those sites that were not mobile-friendly. See more information at https://support.google.com/adsense/answer/6196932?hl=en
Support multiple browsers
To appeal to a wider audience, make sure that your website is accessible by various browsers. The key browsers are Google Chrome, Safari, Firefox, Opera and Microsoft Edge.
Well, these are top 7 rules for small business website design. Feel free to let us know if you find it helpful!