Although B2B and B2C are very different, adapting your website to suit your buyers needs is a strategy that works for both. However, because B2B customers are less likely to impulse buy, your website needs to have much different
information on it than if you were a B2C business.
Because B2B buyers are making a bigger investment than a regular customer, they take the buying process much more serious.
So how do you redesign your site for B2B? It’s important that you start by addressing what you want and what your customer wants. If you don’t yet have a customer base, identifying a buyer persona can help you answer these questions.
Here are a few tips to help you start redesigning your site:
1. Set Website Goals
What do you want visitors to do once they get on your page? Establish this goal before you start to design your site.
2. Write in natural language.
Your website is a part of your sales strategy. Use the same language that your buyer personas use.
3. Use Calls to action
Use consistent calls-to-action and include links for social media sharing.
4. Consistent Branding
Consistent branding is vital in building brand affinity and trust in your customers.
5. Is your Website Responsive?
Make sure that you optimize your site for different platforms.
Don’t underestimate the importance of your website. Design it with customer needs in mind in order to increase your customer engagement and traffic.
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