It’s hard to disagree that one of the key objective for many websites is to increase a number of visitors. Despite of the fact that mobile is taking over by storm, search engines such as Google, Bing and Yahoo! are still a powerful source for web traffic. Therefore, by designing a search engine optimized website, you will be able to rank higher in search engines and obtain more visitors.
Here is a quick guide for SEO optimization.
How Do Search Engines Work?
Search engines basically utilize programs called robots to index websites on their search result pages (SERPs). When robots visit a website, they follow web page links to read a content and then save results in their own database. Then when people do a search, search engines display the most relevant listings.
Add Valuable Content
For the best search engine optimization, make sure to add a unique and valuable content. The suggested length should be between 500 to 1,500 characters, the longer the better!. Don’t forget to include relevant keywords by utilizing Google Keyword Planner
Optimize Meta Tags
Each of you web pages should consist of meta tags such as <title>, <content>. For best search engine optimization, make sure to include your page keywords in it, so the search engine robots know what that particular page is about and whether or not to index it. See example meta tags below:
<title>Website Design – Result Apps</title>
<description>Result Apps specializes in website design and development</description>
Internal links are links that hyperlink pages on the same domain. Internal links are very useful to search engines because it makes it easier to crawl and find all website sub pages to list in the search results.
Make Website Mobile Friendly
Is your website responsive? If not, according to Google, your website search engine ranking will be affected dramatically. Here is the page to test whether your website is mobile friendly, visit Google Mobile-Friendly Test page. Feel free to contact us if you need help to create a mobile friendly website.
Optimize Website Performance
Make sure your HTML tags are correct and comply with w3.org standards. In addition, use CSS (Cascading Style Sheets) so you can eliminate redundant HTML tags and make your pages much lighter and faster to load.
If you use WordPress for your website, make sure not to add too many plugins.
So, if you want to increase your website traffic and gain more exposure, don’t disregard the search engine optimization practices described above.