People are generally picky when it comes to food. They will have a hard time deciding where they want to go, and what they want to eat. After playing around with a few ideas, they will get their phones out and start looking for restaurants they could try. The sooner they find your restaurant website on Google, they better your chances of getting more customers.
Anyone familiar with Google will know how search results work. The first few results will be a local search. It shows a map and restaurants based on location. It’s a little hard to control these local search results because they are based on the location that’s physically closer to the person.
However, a lot can be done to improve the other search results. Every business is going digital these days. With people consulting their smartphones and apps for every decision they make, it has become essential for every business no matter how small to have an online presence.
Your restaurant could be located anywhere on earth, and people will still find it if you have a restaurant website that ranks on the first page of Google.
Restaurant owners and managers are always looking for ways to drive traffic both into their eateries and to their websites.
One is linked to the other. In short, driving traffic to your website will automatically bring in the footfalls at the restaurant. You have to have a presence online. You are derelict if you do not.
How do you get your restaurant website to be more visible on Google? The following are some of the ways to rank higher on Google.
Google My Business page
Remember the local search results that we talked about in the beginning? That happens only when you have a verified Google business page.
If you want to appear in search results when people in your location search for restaurants, you must have a Google business page that is verified as a Google local listing.
Without having a Google business page, your restaurant website falls behind in the local search results competition. Having a Google business page also helps you claim your own business, and get rid of fake listings.
Fresh and updated content
Google indexes websites that are updated regularly, so posting fresh content on your restaurant website is a must if you want to rank on the first page.
There are lots of ways to keep your content fresh and updated at all times. Blogging is a great place to start. You could share insider stories, recipes, special events, and anything related to your restaurant that will interest your customers.
Another interesting way to grab more visitors to your website is by posting high-definition images of your dishes.
Getting a food photographer to click images of your dishes, and then posting them on your website in HD is sure to captivate the visitors. Posting new reviews every other day is also a good way to keep content updated.
Aside from review sites, you could also keep a book in the restaurant where customers could write down their feedback. Just a thought!
Optimize your website
Most of your customers will be people in the region interested in the type of food your offer. Thus, local keywords are the way to go when optimizing your restaurant website.
For instance, if your restaurant is located in Chicago and your specialize in Mexican cuisine, your target keywords could be “mexican restaurants chicago” or “chicago mexican restaurant”.
Long tail keywords are another element that your restaurant website must have. These are longer variations of the target keyword that you can find on a Google search.
Examples include: best mexican restaurants chicago, authentic mexican restaurants chicago, mexican restaurants downtown chicago, etc.
This is another simple SEO fix that can take your restaurant website a long way. Title tags tell your visitors what the website is all about even before they click on the link.
They include a target keyword and describe what the business or the website is all about in 70 characters or less. Making your title tags strong and unique will help you rank higher on Google search results.
Google ranking is affected to a large extent by directory listings. This includes Yellow Pages, Moz, your local chamber of commerce, and other local business directories.
At a nominal fee every year, you can get your restaurant listed on both big and small directories, and be more visible online.
Since the online business directories are like an interconnected ecosystem, it is enough to have your information listed on the bigger directories because that’s where the smaller directories compile their data from.
Keeping your data updated, and including a website and phone number are essential elements in being discovered via business directories.
Building backlinks is an important way to feature higher in a Google search. A few of the aforementioned methods are helpful in bringing in backlinks (blogging, business listing), but there are several more ways that a restaurant website can get backlinks.
Guest blogging is one of the ways you can get backlinks to your restaurant website, posting high quality photos and videos of your dishes or kitchen is another way. Since food bloggers are always looking for images and videos, this is a good way to get backlinks to your website.
Two other ways to get backlinks is by inviting food critics to your restaurant and review your dishes on their site, and by supporting charity events and donating food.
Both of these will help you get reviews and backlinks, and help spread the word about your restaurant. Although these methods take time and effort, they are worth it, because they bring both website traffic and actual customers.
Getting on to the first page of Google search results isn’t achievable in a day. It is a long process that takes time and effort and perseverance.
The little details go a long way, so it is important to make the small SEO fixes, add the reviews, and keep content updated all the time.
Having an SEO expert on your team will make this process easier and note efficient.
Ultimately, it is all about your product, so make sure you have the highest quality of food and service to keep your customers once you attract them with your website.