video marketing

How Video Marketing Can Boost Small Business Growth

Nowadays, video marketing has become one of the most popular ways to generate online traffic and increase brand awareness. With websites like Youtube, Facebook and Vimeo, video content has been taking the marketing world by storm, having millions of visitors a month!

Here are quick stats:

  • There are over 1 billion users and 6 billion hours watched monthly on Youtube website alone
  • 78% of people watch videos online every week and 55% of people watch videos online every day!
  • Over 90% of online shoppers say video helped them to make their buying decision

You can see how powerful it is to incorporate video into your marketing plan. This is the trend now. People are switching from reading to watching instead.

Bottom Line: If a business isn’t using video to grow traffic and make sales, they are losing out on customers that should be theirs.

Why is Video Marketing Effective?

Nowadays, people are used to have instant gratification… they want things faster and they want it NOW :). If a picture’s worth 1,000 words, then a one minute video is worth 1 billion words.

In addition, videos create a better experience for the audience when compared to text. People could actually see what a business and products are all about.

What are Benefits of Video Marketing?

So now we gather that video marketing is hot and it is the ideal time to take advantage of this fast growing advertising medium. But why is video marketing is one of the best options to market your products?

  • Videos can easily help you rank higher in search engines.
  • Videos allows to showcase products that just can’t be explained with text.
  • Build a community with YouTube channel or Facebook.
  • Videos could go viral which can help to grow your brand and traffic.

Types of Videos You Can Create for Your Business

What types of videos you can create for your business?
When you create a marketing video, try to answer these questions first: What is a purpose for your video? Is it going to help generate leads or use it for branding?
Once you have decided on your purpose you can then decide on the type of video that would be most suitable.

  • Introduce your business
  • Branding video
  • Video Advertisement
  • Product Demonstration
  • Customer Testimonials
  • Educational Videos

See some video marketing examples below:

Business Introduction video for a fitness website or gym

Business Introduction video for an insurance company

How to get started with Video Marketing?

Today, almost everyone has a phone with video capabilities. So, the easiest way to get started with video marketing is by shooting a short video with your smart phone.

You can record yourself or your staff members showcasing your products or services, the benefits that it provides, and ways to contact you to learn more

Keep it simple, it really doesn’t need to be too complicated.

Getting your message out there, even if it’s not perfect, is better than not getting your message out at all.

When you are done, upload your video to video sharing sites such as YouTube, Vimeo, Facebook and your business website as well.

Conclusion

This blog post was meant to be a brief introduction to video marketing and how it can help your small business. We hope you found it useful! If you’re interested in incorporating video into your advertising, we’re here to help.

If you have any questions at all, or you’re interested in learning more, contact us today!

Posted in Marketing.