No matter what kind of website you have, the following 12 steps should always be on your SEO checklist. To give your new website its best for better ranking on Google , it’s essential to follow the tried and true process outlined here to establish a strong base. Once you’ve done that, it’s easy to experiment with different tactics.
Register for Google Console and Verify Ownership
If you want to get a better Google ranking, start using their tools – Google Console. By verifying ownership of your site, you gain access to a suite of valuable tools and statistics that can help boost your SEO efforts.
In any case, you will gain immediate access to site alerts from Google in case of a hacking attempt or specific error.
Choose WWW or Non-WWW
Today, most browsers display both types of websites the same way, by hiding the “WWW” prefix unless the settings have been changed. If, for any reason, you feel the need to display the URL with or without the “WWW” exclusively, be sure to use a permanent 301 redirect. You can select that preference under site settings in the Google Google console.
Do not use a 302 redirect, as that is only for temporary situations and may impact your website’s Google ranking.
Check Domain Background
If you’re just about to register your domain, or it has already been newly recorded, it’s essential to get to know it’s history by checking its domain background. Of course, not every domain has been registered before, if your has, it’s important to make sure it was never used as a SPAM domain in the past.
On the plus side, your website may already be ranked for some keywords, or have a handful of helpful backlinks.
Fetch Website with Googlebot in Google Console
This feature of Google Console allows you to see exactly how Google crawls your website. Are there things they avoid? What red flags come up? This feature will enable you to answer those questions quickly.
This feature can also be used when you want to index new content now rather than wait for a Google Spider to come to you.
Add Google Analytics
The sooner you start collecting data, the better idea you have of how well your website is growing. This is also important to have set up before you launch any paid-for digital marketing strategies.
But, setting it up is not enough. It’s vital that you take the time to learn what analytics is teaching you about your website. The information that analytics provides can help you make educated decisions about what to do with your page.
For example, if you know the majority of your traffic is coming from mobile, you can learn how to use heading and images on your page that is best suited for mobile.
To sign up for Google Analitics, visit https://analytics.google.com.
Website Design Strategy for Usability
Always try to look at how your website will look to different user groups. Who are your ideal customers? Are there specific things they look for? Are there particular things they don’t like?
If you can, it may be helpful to ask for feedback from impartial new users or prospects.
Keyword Planning and Providing Useful Content
Never underestimate the power of great content and SEO friendly text. When planning what keywords to target, remember that they must be what people are searching for.
Be sure to take into account long tail keywords as well. It’s easier for new pages to rank for these types of keywords.
The same goes for content. Try to create useful, new, or more in-depth content than your competitors, if you have them.
On-Page SEO: What Every Page Must Have
If someone stumbles onto your site looking for helpful content or products and has never been there before, can they find their way around? Is it easy for them to find what they want?
- Can they buy a product?
- Is the page targeted to the topic they need?
- Is it easy to find related content?
- Can they quickly find contact information?
- Is your home page easy to access?
- Were the title and meta description in search on target for this page?
- Does the page load quickly?
- Is your anchor text relevant?
Answering these questions is an excellent start to your on-page SEO strategy.
Optimize Links and Provide Internal Links
Optimize all of your “anchor text” or link text for SEO, all you need to remember is that the text with the link attached must describe what the link is pointing to.
So instead of “click here” fill in what the user will be clicking to see, like “extended appliance guarantee.” It’s also essential to ensure that all pages link to at least one other page or part of your website.
These internal links will help your digital marketing efforts elevate each page of your website rather than a specific few.
Optimize Your Website for Speed
Any given web page should load in under 1 second. Any longer than that and the chances are good that you just lost a new potential visitor and increased your bounce rate.
It’s crucial to improve page load speeds as much as you can.
This means reducing image sizes to the smallest possible format, creating new pages with different focus topics, and reducing the need for your customers to scroll.
To test your website speed, visit Page Speed Insights page powered by Google.
Begin Social Media Marketing Campaigns
Set up your social media accounts on Facebook, Twitter, Youtube and get involved. Offer as much as you ask for and don’t focus solely on selling. Creating relevant social media content and notifications can be a critical part of your SEO strategy, but it goes beyond SEO.
Social media can allow your website to get traffic independent of a search engine.
Local SEO: Google’s My Business
For those with a brick and mortar storefront or physical office of any kind, adjusting your “my business” listing can help you attract more customers than any of these other SEO tips alone. First, make sure to claim your business at Google My Business .
Then fill in every necessary detail from opening hours to necessary blurbs or testimonials. Add great photographs.
By keeping this information up to date, you make it easy for new prospects to find your business through Google search.
Watch “SEO for startups in under 10 minutes”
Here is a good reference we used for this blog post.