With 320 million monthly active users, Twitter is a very crucial and important social media tool for marketers and anyone who is serious to grow their brand loyalty, increase sales or popularity. However, it’s important to utilize it in the right way. Below are best practices to grow followers on Twitter.
Define your identity
Define your identity and build a community to facilitate your followers to tweet contents about you or yoiur brand. These voices share opinions and contribute to discussions. Convey a wide variety of content, including photographs and videos. Unquestionably resist the enticement to automate your tweets or direct messages. Inspirational quotes and powerful information have high tweet (and retweet) appeal.
Connect with Influencers
Start following influnencers who have a substantial, quality base of Twitter followers. This base ought to mirror the same followers you are intended on targeting. Some of these influencers will follow you back. Retweeting tweets from them can also increase your followers especially people who are fans of these celebrities.
Find Best Time to Tweet
It’s critical to check the time your followers are most active keeping in mind the end goal to get your tweets seen and build followers.
The best time to post is somewhere around 1 and 4 PM. You can likewise post somewhere around 7 and 10 pm on the weekends. Posting during these hours will increase your visibility, be that as it may, it’s best to do some research and decide the most accurate times related with your related targeted audience.
Engage with your followers
Communicate as much as you can possibly with your followers and demonstrate to them you are keen on what they need or have to say. Continuously share tweets of mutual interest and retweet content that your followers find useful or inspiring to them.
Follow other people in your industry or interest
It’s best to follow people in your industry or interest. This builds a community around common interests and establishes your voice in that community. Once you gain some exposure with good content, they are likely to follow you. As the saying goes, “if you build it, they will come”, so the same is true on Twitter, “if you tweet well, they will follow.”
Post interesting, relevant tweets on a regular basis for a better exposure. it’s additionally important that you tweet a few times each day at least 3 – 4 times but don’t over tweet.
Use hash tags
Hash tags are effective tool to greatly increase the number of people who see your posts. How do they work? Suppose you need to reach a web designer with your content on responsive design. By placing those words at the end of your post and inserting a hash tag in front, for example #responsive design, people who look for that content will discover your tweets. On the off chance that they like your posts, they are likely to follow you to get more updates. It is best not to use more than three hash tags on Twitter. Using too many can confuse your followers about the motivation behind your post.
Post inspiring quotes
Search for quotes that your audience find motivating and entertaining. When your followers like the quotes they are likely to share them with their friends which can also increase your followers.
Individuals process visuals 60000 times faster than texts. By posting pictures, you can attract more followers, However, keep in mind that they need to be relevant to your main topic.
Promote your Twitter Channel
Promote Your Twitter account on your website, email signature and offline to drive more traffic and hopefully to convert to followers.